The art of food introduction – persistence pays off.

Has your little one become a discerning food critic overnight? Don't worry, you're not alone in the picky eating battle. Picky eating is a common phase in a child's development, but it's essential not to give up.

Don't be disheartened if your baby initially rejects certain foods, it's perfectly normal. Persistence is key! At JUCA we encourage parents to re-offer rejected foods and explore various tastes with patience and positivity. Remember, it takes time for a tiny palate to adapt to novel flavours, but keeping at it will be likely to pay off longer term. With our flavoursome and nutritious range of meals in our Signature Collection, you can confidently offer a wide variety of flavour profiles, providing your baby with the chance to develop a diverse and well-rounded palate.